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BRITANNIA PRESS PRESENTS
JUN
17
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Britannia Press
The Squirrel and the Ice Cream Cone
 

Recently, I came across this fun story and wanted to share it with you.

A man in a park dropped his ice cream cone. Before he could react, a squirrel darted over, grabbed it, and ran off with the entire thing (cone, scoop, and all) like it was on a dessert mission from above. The cone was almost as big as the squirrel. But there it went, victorious.

That image stuck with me all week.

Not because I have strong feelings about squirrels (although, clearly, that one had ambition), but because it reminded me that sometimes opportunities show up unexpectedly, and they might look a little awkward or messy.

In business, we don’t always get perfectly packaged chances. Sometimes it’s a small referral from a friend of a friend. Or a last-minute request from a new customer. Or a quirky marketing idea that doesn't match the playbook. But if we’re ready and bold enough to grab the cone, we just might end up with something sweet.

Here’s the way I see it: The opportunities worth chasing aren’t always tidy, but they’re almost always worth the sprint.

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Idea of the Week
Make Your Print Marketing Stand Out with Demonstrations
BOOST PRODUCT APPEAL AND PRINT MARKETING EFFECTIVENESS

A demonstration is one of the most powerful tools for increasing the effectiveness of your print marketing.

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Showing your product in action can captivate your audience and communicate your product's value in a way that words alone cannot. Here are some expert tips on creating demonstrations to enhance your print marketing efforts.

Why Demonstrations Work

A demonstration is a practical exhibition of how a product or service functions.

It visually and tangibly showcases your product's benefits and features, making it easier for potential customers to understand its value. Demonstrations prove how your product works, which can significantly enhance credibility and trust.

This method is particularly effective in business-to-business (B2B) advertising, where buyers must see clear evidence of a product's performance before making a purchase decision.

Design Simple and Clear Demonstrations

Your demonstration should be straightforward to understand.

Avoid overly complex or technical explanations. Instead, focus on showcasing a key benefit of your product simply and clearly. For instance, if you are advertising a new type of printer, a demonstration could involve showing how quickly it prints high-quality images compared to a competitor’s model.

Use Comparisons to Highlight Advantages

One of the most effective ways to make your demonstration impactful is to compare your product directly with a competitor’s.

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These comparisons, such as side-by-side performance tests, quality comparisons, or cost-savings calculations, clearly represent why your product is superior and help prospects see its value.

Involve Your Audience

Encourage your audience to try the demonstration themselves.

Interactive print elements like scratch-off sections, augmented reality codes, or detachable samples are great ways to engage your audience. This type of demonstration increases engagement and makes the experience more memorable.

Leverage Testimonials and Case Studies

Including testimonials from satisfied customers or case studies can enhance your demonstration’s credibility.

When potential buyers see real-world examples of how your product has benefited others, they are more likely to trust your claims and consider your product seriously.

Keep It Relevant

Ensure the demonstration is relevant to your target audience’s needs and interests.

Focus on the aspects of your product that solve a problem or fulfill a need specific to your audience. For example, if your target audience is in the healthcare industry, demonstrate how your product improves patient care or streamlines medical processes.

Make It Visually Appealing

A well-designed demonstration can capture attention and make your print ad more engaging.

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Use high-quality images, clear graphics, and concise captions to guide the reader through the demonstration. Ensure the layout is clean and professional, avoiding clutter or overly flashy elements that might distract from the main message.

Final Thoughts

Incorporating demonstrations into your print marketing can significantly boost their effectiveness and your product’s appeal.

Following these tips can create compelling and engaging demonstrations that resonate with your audience, build trust, and ultimately drive sales

See more great ideas like this!
Click here to visit the Britannia Press - Ideas Collection.
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MARKETING
Marketing Tip
Run a 90-Day Visibility Sprint
STAY TOP-OF-MIND WITH FOCUS

If your marketing feels stuck—or worse, invisible—it might be time for a visibility sprint.

A 90-day sprint is a short-term, high-focus campaign designed to increase awareness, test new ideas, and get quick wins without overhauling your entire strategy.

Here’s how to start:

  1. Pick one goal. More followers? New customers? Better engagement? Choose one and build around it.

  2. Define 2-3 channels. This could be a mix of email, social media, direct mail, or in-person outreach. Don’t spread too thin—go where your audience already is.

  3. Create simple content themes. Think “Summer Tips,” “Behind the Scenes,” or “Customer Spotlights.” This makes content creation easier and more cohesive.

  4. Include a call to action. A printable coupon, a limited-time offer, or even just “Reply to this email”—something that invites interaction.

  5. Set your calendar and stick to it. Consistency builds trust. Even one post or email a week can move the needle.

A sprint isn’t about doing everything—it’s about doing the right things, with intention, for just long enough to gain traction. 

Want help creating a printed campaign to fuel your visibility sprint? Let’s bring your 90-day plan to life.

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Uncommon Product
Hidden Message Print Techniques
REVEAL SOMETHING UNEXPECTED

Want to surprise your customers and make your message unforgettable? Add a little mystery.

Print has a secret superpower: it can hide things in plain sight.

Here are a few hidden or revealable techniques to consider:

  • Scratch-Off Panels – Great for contests, exclusive discounts, or fun messages. Everyone loves a reveal.

  • Creative Folds – Accordion folds, gate folds, or “peel-to-reveal” panels build anticipation with every open.

  • Die Cuts – A strategic cutout can show just a glimpse of what's underneath, or guide attention to a specific area.

  • Layered Pages or Pop-Ups – Think interactive menus, gift guides, or product brochures with built-in surprises.

Why it works: People are naturally curious. When your printed piece invites them to interact—lift a flap, scratch a surface, peek through a cutout—you create engagement that lasts longer than a glance.

It’s not just printing. It’s printing with a plot twist. If you’re ready to hide something worth discovering, we’re ready to help you bring it to life.

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Tech Tip
Use AI to Declutter Your Digital Life
TIDY UP YOUR INBOX, CLOUD, AND SANITY

If your email inbox is overflowing, your desktop looks like a digital junk drawer, and your cloud storage has mystery files from 2019… you're not alone.

The good news? AI tools are getting smarter at doing the cleanup for you.

Here are a few ways to bring order to your digital chaos:

Inbox Overload?
Tools like SaneBox and Clean Email automatically sort your messages into folders like Newsletters, Bulk, and Important. You can also train them to filter future messages; no more “unsubscribe” marathons.

Cloud Confusion? 
Google Drive and OneDrive now use AI to suggest files you might need based on your habits. Use that feature to flag what to keep, and delete what hasn’t been opened in months.

AI Search Assistants
Use built-in AI tools in Gmail, Dropbox, or even Apple Mail to quickly summarize threads, pull up old conversations, or locate attachments without digging.

Bonus Tip: Create a "Staging Folder"
Drop stray downloads or temp files in one folder, and once a week, let an AI cleaner sort or delete the clutter. Think of it as digital spring cleaning—only smarter and less dusty.

If you’re feeling digitally overwhelmed, just remember: you don’t have to organize everything. You just need a few smart tools that can.

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Fun@Work

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