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Return to britanniapress.com.

BRITANNIA PRESS PRESENTS
AUG
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Britannia Press
The Way I See It
 

Dust If You Must

I came across this poem, “Dust if you Must,” by Rose Milligan and thought you would enjoy it.

Dust if you must, but wouldn’t it be better
To paint a picture, or write a letter,
Bake a cake, or plant a seed;
Ponder the difference between want and need?

Dust if you must, but there’s not much time,
With rivers to swim, and mountains to climb;
Music to hear, and books to read;
Friends to cherish, and life to lead.

Dust if you must, but the world’s out there
With the sun in your eyes, and the wind in your hair;
A flutter of snow, a shower of rain,
This day will not come around again.

Dust if you must, but bear in mind,
Old age will come and it’s not kind.
And when you go (and go you must)
You, yourself, will make more dust

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Idea
Idea of the Week
A Perfect Landing Place

Your website is critical to your marketing efforts.

But did you know that your direct mail marketing and website are meant to work hand-in-hand?

Use your direct mail marketing to encourage people to your website by using a landing page. In doing so, you can make your marketing more effective and trackable.

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What is a Landing Page?

A landing page is a single webpage used as a destination in marketing efforts to set the stage for an exchange of some kind.

Landing pages are one of the best lead generation tools in your marketing toolbox.

The best landing pages offer your customers things like white papers, coupons, downloads, or other educational and helpful information in exchange for their email or additional contact information.

All of your direct mail marketing (and email marketing) should direct your clients to your landing page.

3 Tips for Landing Pages that Work

1. Start with an irresistible offer.

Your landing page needs to offer something to visitors that’s appealing enough to them to give you their information in exchange.

Consumers today are smart and don’t want to join your mailing list unless what you’re offering them is worth it.

2. Make it simple.

Once your visitors make it to your landing page, make it as simple as possible for them to understand what they’re getting and make it easy.

For example, no one wants to fill out a long, complicated contact form. It’s time-consuming and too personal. Ask for a first name and email address only. You can always get more information later when they’re more comfortable with you.

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3. Test your landing page effectiveness.

Even simple changes like changing “Submit” to “Send” can have huge impacts on your landing page effectiveness.

The Power of Multi-Channel Marketing

Landing pages help you create a marketing path for your audience.

For example, perhaps you’re sending out an Every Door Direct Mail (EDDM) campaign, hoping to generate more leads and connections.

First, use direct mail marketing to connect and introduce yourself.

Next, direct recipients to your landing page to offer them a discount or compelling piece of helpful content in exchange for their email address.

Now that you’ve introduced them to your website and have their email address, you can continue to reach out, connect, and market to them via email. In doing this, you gently move your prospects done the funnel and convert them into sales.

For more ideas on using the power of print with your online marketing efforts, reach out to us today!

 

See more great ideas like this!
Click here to visit the Britannia Press - Ideas Collection.
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MARKETING
Marketing Tip
Build Trust With Your Audience
WAYS TO SHOW YOUR BUSINESS IS CREDIBLE

It is essential to show prospects and customers that your business is trustworthy. If they visit your website and doubt your trustworthiness, they’ll disappear and never return.

Here are a few ways to show your company is credible, not only online but also when promoting in print marketing, social media, and more.

  • Use authentic images. Hire a photographer to take professional photos of your team, your products, and lifestyle photos showing your products in action.

  • Feature customer reviews and testimonials. These are even more powerful if they are from trusted websites, such as linking or redirecting customers to Google Reviews.

  • Promote your product guarantee across all of your marketing efforts. Include a blurb on each of your individual product ordering pages as well.

  • Include detailed product, shipping, and return policy information. Ensure that customers are educated upfront before their purchase, so there are no surprises down the road.

  • Include multiple ways to contact your business for customer service and support, including email, phone, social messaging, or live chat.

  • Ensure your website has a valid SSL certificate. Customers can easily check if your website has a padlock icon on the address bar, and click the padlock icon to see if it is still valid.

Our team would love to help you create print marketing materials that build trust with your customers and boost sales. Let us know if you’d like to see print marketing examples!

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Uncommon Product
Daily Assessment Reports
PROVIDE HELPFUL DAILY UPDATES

Daily assessment report cards or forms are a smart way for many businesses, such as doggy daycare centers or kennels, to provide helpful daily updates.

In addition to including your business contact information on the report, some popular details pet parents include are an overview of attitude, a favorite activity of the day, favorite playmate, updates about meals, bathroom breaks, naps, and more.

Daily assessment report forms can be created as a notepad with sheets that tear off a pad, as loose sheets, or even as carbonless forms, providing a second copy for the provider to keep.

If your organization could benefit from daily assessment reports, give us a call today. We look forward to the opportunity to serve you!

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TECH
Tech Tip
Save Time with Tell Me
TELL ME WHAT YOU'D LIKE TO DO

If you are a Microsoft Office user, here is a tip to help you save time. There is a text box on the top ribbon in Microsoft Office that says, “Tell me what you want to do.” You may enter words or phrases about what you want to do, such as “paste image” or “edit footer,” and it will help you quickly get to the actions you want to perform.

Some people may see “Search” instead of “Tell me what you want to do” in the ribbon. The functionality works exactly the same.

Click the lightbulb button to access Tell Me on a smartphone or tablet. On a phone, the lightbulb button will be located towards the bottom left corner, and on a tablet, it will be found on the ribbon at the top.

If you’d like tips to save you time on your next printing project, we’re here to help! Stop by or give us a call today.

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Fun
Fun@Work

Spotlight Recipe

This Creamed Corn recipe is one George R.R. Martin will want to write home about!

Did You Know?

Next time you get silica gel packets in shoe boxes and pill bottles, don’t throw them away! Here's why...

Printing Quiz

When your printer mentions UV, they really mean is:

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