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NOV
15
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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Britannia Press
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The Way I See It
Perhaps you’ve seen these inspirational messages before, but we thought they are worth reading again. Here are six short inspirational messages with big meanings:
- One day, all villagers decided to pray for rain. On the day of prayer, all the people gathered, but only one boy came with an umbrella. That is faith.
- When you throw babies in the air, they laugh because they know you will catch them. That is trust.
- Every night, we go to bed without any assurance of being alive the next morning, but we still set an alarm to wake up. That is hope.
- We plan big things for tomorrow in spite of having zero knowledge of the future. That is confidence.
- We see the world suffering, but still, we get married and have children. That is love.
- An old man was seen wearing a shirt that said, “I am not 80 years old. I am sweet 16 with 64 years of experience.” That is attitude.
Here’s the way I see it: As Damien Thomas once said, “If you change your mindset, you have the ability to change your whole world.”
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Idea
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Marketing to the Smallest Viable Audience
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If you are a marketer, you’re in the business of making things happen.
Whether you’re trying to get people to vote or buy your environmentally-friendly fertilizer, your goal is to grab attention and make people respond.
To do this well, you need to continually ask yourself, “who’s it for?” This simple question can guide the product you make, the story you tell, and where you share.
Narrowing Your Focus
If you have to choose 500 people to become your true fans, who should you choose? By selecting people based on their needs and dreams, you can group people based on psychographs instead of demographics.
For example, you might zero in on . . .
- Bargain Bill, who’s playing a sport when he shops, while simultaneously wrestling with his internal narrative about money
- Hurried Harry, who’s always looking for a shortcut and is rarely willing to wait in line, read directions, or weigh complex decisions
- Paranoid Paula, who’s suspicious of the cab driver, is convinced she’s getting ripped off by the desk clerk, and would never drink out of a hotel minibar
To force your micro-focus, ask yourself questions like:
- What is the smallest market my business can survive on?
- If I could only change 30 people, who would be the ideal customers for my product or service?
- Who is in the greatest need of our idea?
- Who is most willing to pay me for the change I’m promoting?
The goal of the smallest viable audience is to find people who will understand you and will fall in love with where you hope to take them. That love leads to traction, and to attitudes and choices that become part of their identity.
And it certainly shapes the storyline you share. One template that can help craft that highly specific narrative is this:
My product is for people who believe _______________.
I will focus on people who want _____________.
I promise that engaging with what I make will help these people get _____________.
Ideas that Spread, Win
If you want to multiply your advertising impact, don’t hide behind “anyone” and “everyone.” Ruthlessly define your smallest possible audience and speak to their hopes, dreams, and needs.
Start with empathy to see a real need, and match your messaging to the worldview of the people being served. Here you will build momentum as you engage a tribe and make change a reality.
Click here to visit the Britannia Press - Ideas Collection.
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MARKETING
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Showing Thanks Year Round
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SHOWING LOYAL CUSTOMERS YOUR APPRECIATION
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You don’t need to wait for the holidays to show your thanks and appreciation. Here are a few examples of how to express your gratitude to your customers year-round:
- Send handwritten thank you notes to new customers. Even a few small sentences can make a big impact.
- Develop a customer loyalty program that offers special promotions and incentives for return customers.
- Reward loyal customers with a free upgrade, surprise gift, coupon, or bonus item with their purchase.
- Acknowledge significant milestones by sending a card celebrating the anniversary of long-term business relationships.
- Recognize your customers publicly by showing them off in customer success stories or testimonials, and be sure to thank them for the opportunity to work together.
Thank YOU for considering us for your printing needs. We are thankful for customers like you who give us the opportunity to do what we love every day.
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PRODUCT
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One-Page Flyers
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AN ELEVATOR SPEECH IN PRINT
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One-page company flyers are a simple yet effective networking tool that can help you make a powerful first impression and connect with new prospects. Think of them like an elevator speech in print, providing your main messaging with an attractive, easy-to-read layout. One-page flyers typically include a brief company history with an overview of your products and services.
One-page flyers can be great handouts at industry events and tradeshows, offering an introduction to your company without focusing on specific products or services. They can also be an ideal introduction at job fairs and other career events.
You can include links and QR codes for more details if you’re concerned about having more information than fits on a one-page flyer. Include a call to action that directs your audience to your website, social channels, store location, contact information, and more.
If you need ideas for creating the perfect one-page flyer for your business, our creative team would love to help. Stop by or visit us online today!
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TECH
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Create a Custom YouTube URL
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YOUTUBE URL THAT YOUR AUDIENCE WILL REMEMBER
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If you don’t already have one, here’s how to create a custom YouTube URL that your audience will remember.
Log into your YouTube Studio Account. Click Customization and go to the Basic Info tab.
Under channel URL, there will be an option to “set a custom URL for your channel.” If you don’t see this option, double-check to ensure you have met all of the requirements (mentioned below). You can choose between a default URL that matches your channel name or customize the channel name (required if someone else already has the channel name). Remember to publish the changes when done.
Your custom URL will not replace the random URL that your account was initially assigned since the long collection of characters in the URL is your channel ID. The custom address will simply be a shortened, sharable link that is recognizable for your company or brand.
Here are the custom YouTube URL requirements: Your channel must have at least 100 or more YouTube subscribers. Your channel must also be at least 30 days old and have a channel profile picture and channel banner image. If you just made these account changes, it could take a couple of days to take effect and see the custom URL option.
If you’d like help promoting your YouTube channel in print, we have lots of great ideas! Give us a call today.
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Britannia Press, visit
britanniapress.com.
Copyright © 2022
Britannia Press, 3652 Eastham Drive, Culver City, CA 90232 (310) 839-3828
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