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BRITANNIA PRESS PRESENTS
SEP
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Britannia Press
The Way I See It
 

Sometimes inspiration can come when you’re least expecting it.

As an example, here are some powerful words of wisdom that I recently read on a box of Post Honeycomb breakfast cereal:
7 Days, 7 Ways to Make This Your Biggest Week Ever

Day 1. Be Kind. Practice a random act of kindness.
Day 2. Be confident. Don’t be afraid to be your unique self.
Day 3. Be adventurous. Try something you’ve never done before.
Day 4. Be creative. Make something cool.
Day 5. Be independent. Take the initiative to do something yourself.
Day 6. Be a dreamer. You can achieve great things if you dream big.
Day 7. Be brave. Be confident in doing the right thing.

Do you have a printing project coming up? Our team would love to share our creative inspiration with you. Stop by or give us a call today.

And remember, other printers may be nearby, but nobody comes close.

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Idea
Idea of the Week
How to Stand Out in a 3-Second World

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In our information-saturated generation, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily.

Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.

Understanding Your Customers

Want to build a following or generate big profits?

In this micro-attention age, you’ll need a Hook Point that taps into the problems that keep your prospects awake at night. A Hook Point is different than general branding. Instead, it’s the bait that lures people to bite (that is, to pay attention to what your brand offers).

You can’t take a person someplace unless you start where they’re at. To create your Hook Point, work hard to understand your key customers. Ask questions like:

  • How can I solve my audience’s specific pain point or problem?
  • What is an outcome this audience has been seeking that they’ve yet to find?
  • What ideas or themes intrigue my primary prospects?

Now use this consumer-focused angle to craft a succinct, attention-grabbing catchphrase. Here are some examples:

  • “The scariest movie of all time is a true story” (The Blair Witch Project)
  • “No late fees” (Netflix)
  • “Elon Musk made the Cybertruck ugly on purpose – and it’s the smartest thing he’s ever done” (Tesla)

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Crafting Your Hook Point

After you define what makes your product unique and relevant, work through some of these steps to craft your Hook Point:

  1. Choose one distinct selling point to attract attention
  2. Highlight why this makes you completely different than others in your field
  3. Develop a brief, attention-grabbing phrase (using as few words as possible)
  4. Emphasize scarcity, exclusivity, or the possibility of loss
  5. Break your information into bite-size, manageable, actionable chunks
  6. Surprise people with an unexpected angle (like Tesla’s Cybertruck example)
  7. Present familiar concepts in an original way (like Geico’s money-saving Hook Point: “So easy a caveman can do it!”)
  8. Craft a phrase that briefly describes the essence of your identity (like the Harley tagline, “The Great American Freedom Machine”)

Make Complicated Information Clear and Accessible

Building a solid Hook Point is a process that includes creativity, testing, and refining.

Brainstorm more variations than you think possible – from 50 to 100 options. Stretching your creative capacity will help you come up with better ideas and sharper content. Making this information bite-sized and compelling will fuel brand awareness and growth.

See more great ideas like this!
Click here to visit the Britannia Press - Ideas Collection.
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MARKETING
Marketing Tip
Facebook Business Page Roles
HELP WITH YOUR FACEBOOK BUSINESS PAGE

As you add additional team members to help with your Facebook business page, assigning roles can help you ensure that employees only have access to what they need.

To find your Page roles, go to your Facebook Business page and choose Settings from the menu on the left side. Then click “Page Roles.” You can add, remove, and change people and their roles. Keep in mind that each person needs their own personal Facebook account to be added to a Page.

Here are the types of roles you can assign:

  • Admins have the highest level of access and can manage all aspects of the Page. This role should be limited only to people you trust highly.

  • Editors have all of the access of an admin, except for adding and assigning Page roles.

  • Moderators can’t post content, but they can respond to comments, send messages, create ads, and see Facebook Insights.

  • Advertisers are limited to only creating Facebook or Instagram ads for the Page, viewing Facebook Insights, and seeing who published as the Page.

  • Analysts are restricted to viewing Facebook Insights and seeing who published as the Page only.

  • Custom allows you to create a combination of permissions and tailor user roles based on unique needs. Custom settings are only available to Pages using Business Manager.

We have lots of great print ideas to boost your social media following and website traffic. Let us know if you’d like to hear more!

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Uncommon Product
T-Cross Mailers
A NEW TWIST ON CLASSIC SELF-MAILERS

T-cross mailers put a new twist on classic self-mailers. T-cross mailers fold out from a relatively small size to create a multi-paneled, cross-shaped brochure. The unique design allows you to include a wide variety of information and acts as an interactive storyteller as readers open its multiple fold-out pages.

T-cross mailers can be used as self-mailers or inserted into envelopes with additional documents. They can also be created as dual-purpose mailers and tradeshow/industry handouts.

T-cross mailers are popularly used for product launches, announcements, event promotions, and can even be used to replace a traditional trifold brochure. Because they have multiple panels, they are ideal for adding tearaway cards, invitations, contact cards, RSVP cards, and more.

If you’d like help designing a T-cross mailer that is sure to get noticed and remembered, our creative team would love to help!

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TECH
Tech Tip
Create a Wi-Fi QR Code
A FUN AND CREATIVE WAY TO SHARE YOUR WI-FI PASSWORD

If you have frequent visitors or guests, here’s a fun and creative way to share your Wi-Fi password.

Visit QR Stuff and then under “Data Type,” choose “Wi-Fi Login.” You can then create a unique QR code based on your network details. Enter your network name and password. Choose the size, resolution, file type, and color you prefer, and voila! You are ready to print your QR code and easily share it with your guests. You may even consider framing your QR code for a stylish way to share your Wi-Fi information.

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Fun
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